3. Choose where you will store your inventory
Unless you are making your own products, you will likely be purchasing stock from a distributor/supplier. You will need to arrange a place to store your inventory such as a warehouse or storage centre. Ensure that you look to the future of your business when choosing options, as well as the present. Take into account how much your business will scale when deciding on the storage space that you may need.
4. Setup a business bank account & merchant account
When starting any business, new bank accounts should always be created that are dedicated to the business. They should be in your business’ name. For tax and accounting reasons, never mix personal and business bank accounts. Try to keep all expenses and earnings separate from day one. This is critical to any successful business. To accept credit card payments, as an ecommerce website in Australia you will need a PayPal account and/or Stripe Account.
5. Your eCommerce Website Design
While having an attractive ecommerce website design is important, the flow and functionality of a good Webstore is critical to create sales. Ensure that your categories, products, contact details are easily visible. It is important to highlight all important element like sales, free shipping, bundle deals…
6. Product Description
We see this mistake over and over again where products or services are displayed up for sale without a proper description. Convincing a visitor into buying a product from you ecommerce website will take proper description, title …Consider your ecommerce store as the shelves of a physical, retail store – tidy, informative and easy-to-find products are beneficial to a good customer experience. Include product descriptions and quality images of all your products for sale. Include weight and measurements if relevant. The more info, the better!
7. SSL Certificate
It is highly recommended to have SSL certificate on your Webstore. An SSL certificate is used to encrypt parts of your website that collect personal information from your website users. This prevents third-party websites (and scammers or fraudsters) being able to take advantage of your customers’ sensitive information, particularly credit card details. SSL’s are necessary for any ecommerce business. Like a merchant account, shop around for the best price SSL vendors.