What Is SEO?
Search Engine Optimisation, also known as SEO, is a long term strategy that aims to increase the visibility and traffic to your website by achieving higher rankings in search engine results.
The process of search engine optimisation or SEO, refers to making improvements to your website and technics that come with many years of experience, ensuring that it is attractive to the search engines - both in regards on-site content and coding as well as off-site web presence. The more search engine friendly your website is the more likely it is to appear higher in the organic search results for selected keyword phrases.
Search engines use complex algorithms to determine the order of the results they display for selected search phrases. These algorithms take into account hundreds of different factors, from the way the website is coded, to the relevance of the website content to the search term and how many inbound links there are to the website.
Online marketing is the general term used to describe SEO and PPC together as a single marketing strategy. Many companies will undergo both pay per click advertising for immediate results and search engine optimisation as a long term strategy - this can be considered a completed online marketing campaign.