Online Marketing

The internet, as a marketing strategy, now ranks ahead of TV, Radio and Print as the preferred marketing method for businesses, brands and organizations.

What is Online Marketing?

Reaching out to consumers and establishing a brand is an important part of succeeding in business. Without marketing solutions, a business has a very high chance of failure. Online marketing is a strategy that helps build up a company’s reputation and exposure online by using a variety of internet tools and solutions.

Before it is possible to understand the different strategies and marketing tools that are available, it is important to identify what online marketing is and how it promotes a business.

Online marketing, also called internet marketing or online advertising, is any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.

It promotes a business building up the company reputation by increasing its ability to be found online. A large number of potential customers browse the internet, look for information or simply enjoy their favourite pastimes with an internet connection. By taking advantage of the online tools and resources, it is possible to get the company name out to the public and encourage potential customers to look further for your business information.

Online marketing refers to the techniques available to a business to market, promote and advertise their products, services or brand on the World Wide Web. There are two main sub channels of online marketing that utilise different angles to help a business promote themselves online.

How to avoid Pitfalls and Fake Marketing Agencies

Unfortunately over 85% of all SEO companies are fake or simply have no experience and knowledge of Online Marketing. The search engine optimisation industry has inherited somewhat of a bad name over the past several years. The SEO industry and online marketing services industry as a whole has huge market growth but little to no regulation and no real barriers to entry, which means that anyone can portend to be an SEO expert. We have seen the rise of many fake operators and companies using questionable sales tactics and practices to ride the revenue wave, but have also unfortunately seen many small to medium Australian businesses being burnt and a large influx of businesses feeling disillusioned by SEO. And rightfully so.

What to be very wary of when assessing an Online Marketing Company, Key promises that scream a red flag:

Search Engine Marketing

After a professional, attractive and functional website is built for your company, you must promote it. Search engine marketing, or SEM for short, is one of the best ways that you can promote your company, services and website. SEM is the process and strategy of getting website exposure online with keywords related to your business. SEM includes Pay Per Click Google Adwords (PPC) and Search Engine Optimisation (SEO).

Online Marketing