Google SEO is the most frequently used search engine in the world. A recent study has shown that over 70% of people use Google as their preferred search engine. For Google SEO professionals, every day revolves around trying to stay on top of all Google Code ranking algorithm. Through experience, time and trial and error, we know how we can work with websites to best optimize them for search engines, but Google has never explicitly given us the official blueprint to designing a high-ranking website.
Between Google My Business, Webmaster Tools, and Analytics, Google provides plenty of tools that allow you to follow your website’s statistics and performance while also improving its search engine presence.
Whether you’re a Brisbane Google SEO professional or a business owner, tracking your website’s statistics can be an extremely valuable practice. Google Analytics allows you to track how many people are visiting your website, how long they’re staying on the site, from what device they are searching from, what products are they most interested in and what pages they’re visiting the most and this are just to name a few features.
Google Webmaster Tool
Google Webmaster Tools (also known as Search Console) works in accordance with Google Analytics. Using Webmaster Tools you can claim ownership of your website and make suggestions as to how Google views and indexes your site, see your website ranking statics, receive messages from Google in case of errors and so much more.
By submitting your XML sitemap though Webmaster Tools, you allow Google index your website page, blog posts, and attachments more easily, which can go a long way towards improving your search engine presence and performance. You can also find information on what search terms people are using to find your site through organic search and which landing page it takes them to, although the information is not as detailed as Google Analytics.
Google My Business
You’ve probably all seen it. When you search for a business’s name on Google, among the results you’ll see their Google My Business listing in the upper right hand corner, complete with their location on Google Maps as well as business info like store hours, phone number, website, and business reviews. This is a powerful Free real estate if you achieve to be there.
My Business listings are essential for local businesses from a local SEO standpoint. Aside from presenting business info in an easy-to-read format, it gives consumers the opportunity to leave reviews. Google reviews are today’s version of “word of mouth”. Accumulating positive reviews gives your business a sense of trustworthiness.
If you need help optimizing your business and website on Google, give our experts a call today at 07 3195 8629.
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Web Design Center is a full-service Website Design Company offering affordable website designs and development, eCommerce websites, logo design and Online Marketing solutions – Expert SEO. We specialise in working with businesses all around Australia and Overseas.